I can't believe is Not Butter- ONLY $1.28 at Target after Coupon

I just got back from Target where i went to grab the Activia Deal and came across this price cut on I can't believe is Not butter~

There a coupon under zip code 77477 at - Save $1/1 ANY Tub of I can't believe is not butter!

Target Deal Scenario

I Can't believe is not butter price cut- $2.28
Final Price- $1.28 a tub!